Testing campaign slogans designed to motivate older people to be more physically active

Being physically active is critical for healthy ageing, yet many older people do not meet physical activity guidelines. The aim of this study was to test the relative effectiveness of five previously identified campaign slogans designed to encourage older people to be more physically active: 'Be active 30-60 minutes a day to stay fit and well'; 'Move more, live longer'; 'Stay fit to stay functional'; 'This is your time - enjoy being strong and active'; and 'Use it or lose it'.

Citation:
Pettigrew S, Jongenelis MI, Dana LM, Rai R, Jackson B, Newton RU. Testing campaign slogans designed to motivate older people to be more physically active. Public Health Res Pract. 2023;33(3)

Keywords:
Aged; Australia; controlled study; emotion; exercise; methodology; middle aged; motivation; randomized controlled trial

Abstract:
Being physically active is critical for healthy ageing, yet many older people do not meet physical activity guidelines. The aim of this study was to test the relative effectiveness of five previously identified campaign slogans designed to encourage older people to be more physically active: 'Be active 30-60 minutes a day to stay fit and well'; 'Move more, live longer'; 'Stay fit to stay functional'; 'This is your time - enjoy being strong and active'; and 'Use it or lose it'.