Awareness and impact of the ‘Bubblewrap’ advertising campaign among Aboriginal smokers in Western Australia

Antismoking mass media campaigns have been shown to reduce smoking prevalence in the mainstream community.

Authors:
Boyle T, Shepherd CCJ, Pearson G, Monteiro H, McAullay D, Economo K, Stewart S

Authors notes:
Tobbacco Control 2010;19:83-86

Keywords:
‘Bubblewrap’, advertising campaign, Aboriginal smokers, Western Australia

Abstract:
Antismoking mass media campaigns have been shown to reduce smoking prevalence in the mainstream community, however there is little published research on their effect on Aboriginal Australian smokers.